This Month's Wine Drinker's Survey
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Welcome To "In The Glass", our weekly comment on the world of wine, beer and spirits. We e-mail each Commentary to a private mailing list of interested readers in the beverage trade and on-premises world as well as consumers with a burning passion for cooking and dining on the best the world has to offer.
If you are not receiving the Commentary by e-mail, you may sign up (and suggest your friends) on the Subscribe page. Of course, you may unsubscribe at any time on the e-mailed Commentary.
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The current Commentary is mounted on the next page. Past Commentaries from as far back as 1966 may be found in the Archives and may be searched with an appropriate keyword at the top of the page. Commentaries maybe printed off the screen for personal distribution but we ask for attribution if the one or more commentaries are to be reproduced in print or on the Internet. Please use "from In The Glass, Philip Roemer Dunne".
The Links are esoteric pointers to some unusual resources that are sometimes scientific and sometimes irreverent as we feel the whole topic can use a little levity at times.
Please the Contact Us page using the lightening speed of the Internet to engage us in conversation or just say Hello!
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| Our Personal Theory Of Meeting Expectations |
And, of course, we'd love to hear your comments and possibly a refutation or two. It is easy to get the facts confused in the subjective world wine and food, governed by personal taste, unique experience and expectations.
We don't get into scoring wines or providing stars. From our experience in developing and marketing food and beverage products, we have found that a rating or score of a particular wine, dish or even restaurant is generated within the consumer as to how well their expectation have been fulfilled. That expectation has been unconsciously built up, based on the consumer's experience, knowledge base, the purveyor's description, the perceived cost/value and even the package. It is the reaction to that first mouthful when the score is created!
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